![]() But it is possible to develop these functions without the Add-On by segmentation. The Add-On includes an account overview, account scoring, contact-to-account insight, and direct account campaigns. The interesting ABM functionalities are only available in the Add-On of Act-On. Integration external data sets: YES (API)ĬRM integration: Salesforce, Dynamics and SugarCRMĪccount-based workflows: YES (via segmentation or Add-on) The platform is unique because of the pricing model (based on active contacts instead of contacts in the database) and the many available CRM integrations. Act-on Marketing Automation SoftwareĪct-On marketing automation platform has been in the top 5 for years. By comparing and contrasting the features and capabilities of each platform, we can determine which one is the best fit for your unique needs and goals. In order to provide a more comprehensive analysis, we will be taking a closer look at the following marketing automation platforms: Act-On, Dynamics 365 Marketing, Eloqua, Hubspot, Marketo, Pardot, and Sharpspring. By analyzing the extent to which various marketing automation platforms support the desired functionalities, we can determine which platform is best suited for our needs. Within the Engage category, we also examine the possibilities for account-based advertising, which involves showing online expressions to your accounts and contacts. Measure – Measure the results of your ABM campaign and optimize your strategy based on the data.Advocate – Turn your customers and prospects into true brand advocates by providing them with exceptional experiences and exceptional service. ![]() Engage – Engage accounts with personalized content through the appropriate channels in order to build strong relationships and foster brand loyalty.Expand – Increase the reach of your marketing efforts by connecting with the right contacts within the accounts.Identify – Identify the target accounts and enrich the data set by acquiring additional information.This can be accomplished by breaking down the process into the following categories: In order to conduct an effective comparison between marketing automation tools and ABM, we must first identify which functionalities are essential for account-based marketing platforms. Comparing marketing automation platforms and ABM
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